One of New Zealand's largest brewers is following the no-alcohol trend
One of New Zealand's largest brewers is following the no-alcohol trend
12 February 2020
This week, DB Breweries launched its low sugar RTD called 'Odd Company', and is gearing up to release its second zero-alcohol beer.
DB marketing director Sean O'Connell says both products were the result of millennials and under-30s moving towards healthier alternatives.
He says DB is devoting a large amount of time on non-alcoholic products.
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