Christchurch is rolling out the welcome mat for Australian visitors

ChristchurchNZ's new campaign, Made For It, puts the spotlight on the city's upgraded infrastructure and a busy event calendar, aiming to lure travellers from Australia's east coast.

Marketing General Manager, Steve Backe-Hansen says attracting more Aussies has long been a top priority.

He says it's also a priority for Central Government - as they've received 500-thousand dollars from the Events Boost Fund to target this market.