Hundreds of thousands of Aucklanders are set to pocket $364 - as part of the annual Entrust dividend

The power company pays out account holders in its district - including parts of central, east and south Auckland - each year.

Almost 370-thousand people will benefit.

Entrust Chair Denise Lee says they know times are tough, and the dividend makes a real difference for many families and small businesses.

The company has paid out dividends since 1994 - totalling more than $2.5 billion.