Emergency services were called to the beach, around 2.30pm today, after lifeguards brought the unconscious man to shore.

The lifeguards immediately began CPR, but the man was unable to be revived.

>> More Upper North Island News

Other Upper North Island News

15 Dec: A podium finish for Kiwi triathlete Hayden Wilde in his first Ironman World Championship event in Taupo

15 Dec: A search is underway for a man missing after jumping off a bridge into the Waikato River

14 Dec: England's Kat Matthews is the inaugural Ironman 70.3 women's Pro Series champion after finishing second in the World Champs in Taupo

14 Dec: American Taylor Knibb is pedalling to an impressive lead midway through the bike section of the Ironman 70.3 women's world champs in Taupo

14 Dec: A fatal shooting has left the Coromandel community in shock

13 Dec: A four year wait is nearly over for organisers of the ironman 70.3 world championships in Taupo

13 Dec: A local rivalry will reignite this weekend when Hayden Wilde returns to the longer form of triathlon at the Ironman 70.3 world championships in Taupo

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Today's News

Entertainment:
Nick Jonas says having a "very tight-knight inner circle" saved him from "a lot of the pitfalls" of fame 16:24

Cricket:
New Zealand are dominating England at tea on the second day of the third cricket test at Hamilton 16:17

Soccer:
Auckland FC are feeling the heat ahead of their A-League clash away at Melbourne City this evening 16:17

Entertainment:
Jude Law plans to end his acting career on the stage 15:54

Soccer:
Wellington Phoenix coach Giancarlo Italiano expects Marco Rojas to play bigger minutes after making his first start of the season 15:27

Entertainment:
Chad Michael Murray was ready to quit acting after leaving 'One Tree Hill' 15:24

Cricket:
The White Ferns intend to get new call-up Bella James ready for the daunting task of facing Australia in the upcoming three-match ODI series, starting on Thursday in Wellington 14:57

Entertainment:
Nicole Kidman is "really grateful" for her Golden Globe nomination 14:54

Entertainment:
Cameron Diaz says she and husband Benji Madden "depend on" family therapy 14:24

Law and Order:
Isak Andic, founder of Spanish fashion brand Mango, dies aged 71 14:17

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