Rosie Huntington-Whiteley is Gisou's first global brand ambassador
The 38-year-old model was the "right match" to represent the premium honey-based hair and beauty brand because she has a love for Giscou
22 August 2025
Specifically, Rosie will front the brand's Honey Milk 5-in-1 Styling Cream - which is said to offer up to three days of "style memory".
Huntington-Whiteley is quoted by WWD as saying: "Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit.
"I've long admired Gisou's commitment to quality, heritage and innovation."
Negin Mirsalehi, founder of Giscou, added: "You really have to find the right match, and we have found that in Rosie.
"She's such a style icon with a very loyal community. Everything she does is on-point - her own branding, collaborations, the natural love for Gisou that she's always had.
"And, of course, her hair is really iconic, as well.
"So, it was such a natural step for us.
"We never work with people on [any level] without that really intrinsic love for the products and the brand."
According to Giscou, Honey Milk 5-in-1 Styling Cream is a "lightweight, milky formula provides flexible hold, intense hydration, frizz control, glazed shine and heat protection up to 230 degrees Centigrade/450 degrees Fahrenheit".
The brand claims the item can make people's hair 10-times smoother.
Honey Milk 5-in-1 Styling Cream and its campaign launches on Wednesday (20.08.25), with the 150-ml tube being priced at $29
Huntington-Whiteley added: "This campaign celebrates the idea that hair is your best accessory - deeply personal and a true reflection of your identity.
"I'm excited to share that message."
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