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18 Jan 2026 13:10
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  •   Home > News > Entertainment

    Beyonce is "not motivated by money" according to her father Mathew Knowles

    The pop superstar's dad has opened up about his daughter's wealth after she was named a billionaire by Forbes magazine - following in the footsteps of her rapper husband Jay Z - but Knowles is adamant the singer is more concerned about keeping her fans happy and "giving back to the community".


    He told New York Post column PageSix: "She's not motivated [by] money ... I've never heard Beyoncé ever talk about money ...

    "It's always been: 'How can I make my fans happy? How can I be the best at what I'm doing?'

    "Her money came with the success, but that has never been a goal of hers. And I love that about her."

    Knowles went on to add he congratulated his daughter when she was named on Forbes' rich list, but added: "That's just not Beyonce. That's not who she is.

    "She's motivated by being the very best. She's motivated by making her fans happy and ... giving back to the community as well."

    Beyonce founded her own entertainment company, Parkwood Entertainment, back in 2008, and according to Forbes, the business "manages her career and produces all of her music, documentaries and concerts, fronting most of the production costs in order to capture more of the back-end economics".

    The publication also explained how Beyonce's personal fortune has swelled in recent years.

    Forbes reported: "In total, the Cowboy Carter Tour grossed more than $400 million in ticket sales, per Pollstar, and another $50 million in merchandise sold at the shows, according to Forbes estimates.

    "And because Parkwood produced it all, Beyoncé was able to secure higher profit margins. Combining what she made touring with earnings from her music catalog and sponsorship deals this year, Forbes estimates she brought in $148 million in 2025 before taxes, making her the third-highest paid musician in the world."

    Beyonce previously explained that she has her own distinct definition of success.

    The chart-topping star told GQ magazine: "I'm drawn to authenticity. I don't waste my time on something unless I'm deeply passionate about it. If I don't wake up thinking about it and I'm not going to sleep dreaming about it, it's not for me. My perception of what success looks like, for me, is very different than most.

    "When I commit, I'm 100 per cent in. I prefer to focus quietly, uninterrupted by things that are a distraction to the authenticity. I believe everything can always be better. My job is to give until it is the best it can possibly be.

    "I'm inspired by things that fill a void, solve a problem, or don't already exist. Otherwise, I'm not drawn to the opportunity.

    "I try to challenge myself and the people around me to think differently. I think a big part of success is your outlook on life. Every disappointment is an opportunity for growth. An opportunity to pivot.

    "I trust God, even when it feels like I can barely see the light at the end of the tunnel. I know the earth is going to open up for me."

    © 2026 Bang Showbiz, NZCity

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