Pic's Peanut Butter is boasting huge financial success, with sales reaching 40-million dollars

The Nelson-based company sells 10 million jars annually, and now holds 41 percent of the domestic peanut butter market.

Revenue grew by 20 percent in the 2025 financial year, and it's anticipating another 20 percent increase this year.

Pic's Chief Executive Aimee McCammon says people are willing to pay a bit more for natural, premium products.